Packaging
Update Completed

      PUMA Everyday Boxer Men Packaging Image

      Designed
      to Perfection

      The push to progress closer to perfection keeps us innovative and fresh. Eight years ago we were the first with our Embrace Pack. Our mission and mindset to be Forever Faster keeps our momentum going. Elevating our game to the next level, our packaging upholds our devotion to championing the new. Enhancing product and brand perception. Today we are proud to present the newest packaging designs for PUMA bodywear and legwear launching in 2021.

      The new packaging for PUMA bodywear and legwear is composed of both familiar and original elements. Our ambition is to bring our clients and customers superior, authentic and refreshing designs that differentiate PUMA on the shop floor. A cut above the rest our designs are; consistent throughout the line, distinct in their segmentation, and clear in their communication.

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      Everyday

      Every day comes with its own unique challenges. To be ready for anything, you have to prepare for everything. Our Everyday bodywear provides the comfort and stretch to tackle the expected, and the unexpected.

      • Everyday is the new name for our previously titled Sportstyle line.

      • Clear segmentation between Everyday and Premium line.

      • Opening at the top allows for a new solution for security tags.

      • Product sort (i.e. boxer, trunk) easily visible.

      • Clean product silhouette icon.

      • Partially made using recycled paper.

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      Premium

      Raising the standards of bodywear through elevated comfort and a luxury feel. Exceptional quality matched by the refined design of the new packaging.

      • Premium is the new name for our previously titled Lifestyle line.

      • Cleaner design for a more exceptional look.

      • Consistent design and layout for quick brand recognition.

      • Partially made from recycled paper.

      • PUMA bodywear Everyday Hipsters 2 Pack
      • PUMA bodywear Everyday Push-Up Bra
      • PUMA bodywear Everyday Camisole Pack
      • PUMA bodywear Everyday Brazilians 2 Pack

      Everyday

      In order to let the magic of our product shine on the shop-floor, the women’s packaging has been perfected to compliment the product and not overrule it.

      • Rosedust colour details for a feminine feel.

      • Slimmer pack for an elegant look.

      • Hangtags on women’s tops instead of bulky collar cards.

      • Updated hangers that beautifully showcase the women’s tops.

      • PUMA bodywear Everyday Hipsters 2 Pack
      • PUMA bodywear Everyday Camisole Pack
      • PUMA bodywear Everyday Brazilians 2 Pack
      • PUMA bodywear Everyday Brazilians 2 Pack
      • PUMA bodywear Everyday Brazilians 2 Pack
      • PUMA bodywear Everyday Brazilians 2 Pack

      Everyday

      Good preparation is half the victory. PUMA legwear sets the stage for you to tackle every day ready for anything.

      • Navigation on packaging to guide consumers to important information.

      • Fresher design creates cleaner look on shop-floor and displays.

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      Studio

      Made to move in, the Studio line matches any level you put it at. Stretch the limits of what’s possible.

      • Luxurious design.

      • Layout aligned with Everyday packaging updates.

      • Fresher design creates cleaner look on shop-floor and displays.

      • Newest line within our collections.